Shop Concept Practices
Belek Architecture specializes in
developing innovative and effective store concepts and formats, from large
supermarkets and hypermarkets to specialty retail. Expectations for retailers
to have unique experiences and increased sales shows us the success.
We understand the driving role of
profitability and are able to combine emotion, efficiency and style in a retail
store to deliver winning stores. The role of the store has now changed. With
customers increasingly shifting their online spending, it is not enough for a
real-location store to be just a transactional location. Instead, it should now
serve as a brand building environment where customers can have exclusive,
face-to-face experiences that cannot be copied across digital channels. To keep
their stores relevant, retailers need to make the most of the built-in sensory
benefits of physical stores compared to ecommerce.
They offer experiences of
touching, smelling, and experimenting with products, and the store experience
of the content is pleasant and useful. Otherwise, customers won't bother to
travel. In most cases, creating a distinctly attractive customer experience, it
will require retailers to redesign store formats. And there is no time to
waste; opponents are moving fast. Even companies that started out as pure-play
online retailers such as Amazon, eyewear retailer Warby Parker, sneaker brand
Allbirds, and luggage company Away are opening real-place stores to offer
sensory experiences. Hence, the pressure for traditional retailers is
increasing; Now is the time to invest in format redesign. Yet many retailers
only renew their store formats every three to five years. This is an eternity
in today's world where consumer demands and behavior are rapidly changing.
Also, traditional format design is a costly, multi-year effort that involves
the overhaul of several departments or even an entire store. As retailers have
no guarantees that the redesign will produce the desired results when complete,
It carries a significant risk. It
can be an enormous waste of time and money. What should retailers do instead?
Fast one
We propose an approach that
combines the creativity and empathy of design thinking with the discipline and
speed of agile methodologies, for faster and cheaper format design that
provides a return on investment. Such an approach focuses on continually making
one-off, high-impact changes rather than department-wide or store-wide
renovations. It should be an ongoing process of rapidly implementing solutions
and continually improving them, with the format being redesigned, retailers keeping
their fingers on the pulse of the consumer, and adapting the store formats to
respond to the evolving consumer; and this is very needed. In our experience,
format renewal design done in this way can increase customer satisfaction by 20
percent, whose sales are 10 to 15 percent. Store concept applications
As Belek Architecture, we are proud to offer you the advantages we have listed with meticulousness and care.